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Pack Contemporary Management + Connect Online
Author: Waddell

ISBN: 9781743079614
Format: Book with Other Items
Number Of Pages: 0
Published: 22 July 2013
Country of Publication: AU
Dimensions (cm): 27.5 x 21.4 x 1.9
Description:
Contemporary Management by local author Di Waddell continues to take a leading-edge approach covering core issues within a broad and realistic context. The third edition successfully illustrates core themes around Management Insights like "How long should a manager stay at the helm? to Management Snapshots of "Building brand loyalty at Virgin" Each chapter closes with a case for discussion such as "Manager@Work: balancing act - managing baby boomers, Gen X and Y"and "In search of the new breed of entrepreneurs" Examples of how managers have grown into leaders are highlighted in most sections, starting in chapter 1 with "How Steve Jobs left a management legacy" Contemporary Management 3e prepares students for the challenges of management by discussing real-life successes and failures. Lessons learnt will provide solid grounding for future managers.

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