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Beam, Straight Up

Condition: BRAND NEW
ISBN: 9781118378366
Author(s): Fred Noe
Format: Hardcover
Year: 2012
Edition: 1st
Publisher: John Wiley & Sons Inc
Dimensions: 130 x 21 x 184 (w x l x h)
Pages: 206

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Description:
An insider's look at the Jim Beam brand, from a 7th generation Master Distiller Written by the 7th generation Beam family member and Master Distiller, Frederick Booker Noe III, Beam, Straight Up is the first book to be written by a Beam, the family behind the 217-year whiskey dynasty and makers of one of the world's best-selling bourbons. This book features family history and the evolution of bourbon, including Fred's storied youth 'growing up Beam' in Bardstown, Kentucky; his transition from the bottling line to renowned global bourbon ambassador; and his valuable business insights on how to maintain and grow a revered brand. * Includes details of Fred Noe's life on the road, spreading the bourbon gospel * Describes Fred's journey to becoming the face of one of America's most iconic brands * Shares a simple primer on how bourbon is made * Offers cocktail and food recipes For anyone wanting a behind the scenes look at Jim Beam, and an understanding of the bourbon industry, Beam, Straight Up will detail the family business, and its role in helping to shape it.

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