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Public Relations Writing and Media Techniques

Condition: BRAND NEW
ISBN: 9781292040738
Author(s): Dennis L. Wilcox
Format: Paperback
Year: 2013
Edition: Pearson New International ed of 7th revised ed
Publisher: Pearson Education Limited
Dimensions: 215 x 15 x 273 (w x l x h)
Pages: 472

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Description:
Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today's digital age. The text thoroughly integrates new communication technologies-the Internet, Webcasting, etc.-and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today's students. This text also serves as an invaluable resource for public relations practitioners in the field.

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