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Improve Your Global Business English: The Essential Toolkit for Writing and Communicating Across Borders

Condition: BRAND NEW
ISBN: 9780749466138
Author(s): Fiona Talbot
Format: Paperback
Year: 2012
Publisher: Kogan Page
Pages: 238

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Intercultural business communications is a minefield of cultural expectations, where English is almost universal currency. Brochures, reports, manuals, and all other documents - both print and digital - intended for a global audience need to accommodate readers who are unfamiliar with American or British, or Australian, etc] idioms. To communicate across borders with customers, suppliers and colleagues, business people - native and non-native speakers alike - need to learn how to streamline their syntax, adjust their choice of words and free their message from references that are particular to their own culture.
"Improve Your Global Business English" defines the differences between local and global English. The authors show how to profile the prospective readers, customers and audiences, understand sub cultures and make an impact through written English. They describe how to understand and write for different media and provide tips for punctuation and grammar.

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