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BRAND NEW Please allow 4-7 working days for delivery This item is shipped from our NZ warehouse
Kleppner's Advertising Procedure by Ron Lane
ISBN: 9780132465519 PUBLISHER: Pearson Education (US) FORMAT: Paperback PAGES: 840 PUBLICATION DATE: 1.01.2010 DIMENSIONS: 275mmX218mmX29mm 1692grams
DESCRIPTION: An all-inclusive introduction to the exciting and dynamic world of advertising. Kleppner's Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provides readers with a clear, comprehensive look at the roles practitioners play from three key perspectives: a firm's marketing/advertising department, an ad agency professional, and media executives. The eighteenth edition reflects how new media has changed advertising.
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Kleppner's Advertising Procedure
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