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Pricing Strategies for Small Business

Condition: BRAND NEW ISBN: 9781551807973 Author(s): Andrew Gregson Format: Paperback Year: 2008 Publisher: Self Counsel Press Dimensions: 210 x 245 x 11 (w x l x h) Pages: 198 Series: Numbers 101 for Small Business

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Description: Pricing a product or service can make or break a small business. It's essential to use a good pricing strategy to ensure the products or services appeal to customers and that the company is profitable - it's not always as simple as 'the lowest price wins.''Pricing Strategies for Small Business' covers a wide variety of strategies, and helps readers determine which ones are best for their business. It explains how forces within a business environment such as competitors, suppliers, and availability of substitute products can affect pricing. Other topics covered include psychological pricing, price skimming, penetration pricing, cost-plus markup strategies, and multiple unit pricing.This will become an invaluable reference resource for anyone wanting to dramatically improve the bottom line for their SME.

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