Delivery takes approximately 4-7 business days.

This title is In Stock in the Booktopia Distribution Centre. We will send you a confirmation email with a Tracking Code to follow the progress of your parcel when it ships.

Penguin Dictionary of Marketing Author: Phil Harris

ISBN: 9780140515183 Format: Paperback Number Of Pages: 304 Published: 10 February 2009 Country of Publication: GB Dimensions (cm): 19.8 x 12.5 x 1.7 Description: Marketing is a ubiquitous part of modern life. From the food we ear to the way we work, and from how we travel to the ways we socialise and relax, marketing often affects and reflects the choices we make.

The Penguin Dictionary of Marketing is a brand-new, comprehensive guide to the subject.

Written by leading marketer and academic Professor Phil Harris, this is an essential tool for all students of marketing, business professional and anyone with an interest in how marketing works. Covers all aspects of marketing, form direct marketing to branding and form public affairs to lobbying.

Includes approximately 2,000 entries, ranging from short definitions of terms and acronyms to in-depth discussion of major ideas.

Discusses the principal ideas of leading pioneers in the field, including Philip Kotler, Peter Drucker, Morris Holdbrook, Ed Bernhays and Stephen Brown.

Offers a comprehensive section of international marketing terms.

About the Author

Professor Ph...

Returns Policy: 30-day money back guarantee for return if the item is not as described, is damaged or is faulty. We do not offer a refund if you change your mind.

Customs Charges & Duties: Orders over the value of $270 will be liable for customs charges, taxes including GST and brokerage costs which are the recipient's sole responsibility.