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Description
Delivery takes approximately 7-12 business days.
This title is in stock with our Australian supplier and will be ordered in for you asap. We will send you a confirmation email with a Tracking Code to follow the progress of your parcel when it ships.
The Commercialization of American Culture Author: Matthew P. McAllister
ISBN: 9780803953802 Format: Paperback Number Of Pages: 312 Published: 17 December 1995 Country of Publication: US Dimensions (cm): 21.6 x 14.0 x 1.7 Description: Advertising in the United States has infiltrated virtually every aspect of life from classroom television through supermarket check-out lanes to doctors surgeries. The advertising industry is constantly seeking new consumer avenues, the most recent including niche marketing, database marketing, cross-promotion and place-based marketing. In this valuable resource, Matthew P McAllister critically assesses the role of advertising in society, examines the recent innovations in technique, and discusses the social and commercial implications of these developments.
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