Ruth Stanat, Christopher West 1999 Hardback, 198 pages Average condition

For businesses large and small, a global marketplace represents a source of great promise--and peril. While trade barriers have come down, and advances in communication and information technology have made new markets accessible as never before, one false move can spell disaster, especially for small and midsize companies.

Nevertheless, with a combination of ambitious vision and careful planning, even the smallest businesses can expand far beyond their home country’s borders.

In Global Jumpstart, Ruth Stanat and Chris West draw on their many years of experience helping companies of all sizes expand into new markets to offer entrepreneurs a complete, step-by-step guide to launching a global strategy that will minimize risk, make the best use of their skills and resources, and capitalize on opportunities.