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Description

Marketing Research Author: Alvin C. Burns

Product Details: ISBN: 9780273768517 Format: Paperback Pages: 496 Dims (mm): 201 x 243 Pub Date: 11-04-13 Pub Country: United Kingdom Condition: NEW

Description: For undergraduate marketing research courses. The nuts and bolts of marketing research. Marketing Research gives students a nuts and bolts understanding of marketing research and provides them with extensive information on how to use it. Written at a level first-time marketing research students can understand, this text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts.

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Details

Condition:
New

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Marketing Research

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southernskies 99.8% positive feedback Seller located in Waitakere, Auckland
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southernskies

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