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Sell With A Story Author: Smith

ISBN: 9780814437117 Format: Hardcover Number Of Pages: 304 Published: 8 September 2016 Country of Publication: US Dimensions (cm): 23.5 x 15.9 x 2.6 Description: "If you're serious about increasing your effectiveness as a communicator and looking to transform your sales results, Sell with a Story is for you. This book empowered and energized me, and I know it will do the same for you." -- Mike Weinberg, consultant, speaker, and author of New Sales. Simplified. and Sales Management. Simplified. Despite all the high-tech tools available to salespeople, the most personal method still works best. Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made. Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena. In Sell with a Story, he identifies the ingredients of the most effective sales stories and reveals how to: Select the right story - Craft a compelling and memorable narrative - Incorporate challenge, conflict, and resolution - Use stories to introduce yourself, build rap...

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