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Description
Futuretainment Author: Mike Walsh
Product Details: ISBN: 9780714848754 Format: Hardback Pages: 288 Dims (mm): 172 x 245 Pub Date: 24-10-09 Pub Country: United Kingdom Condition: NEW
Description: Futuretainment offers a fresh approach to the role of the entertainment industry within the contemporary world of digital media. It looks at how the proliferation of concepts such as MySpace, YouTube, iTunes and Google, to name but a few, have come to dominate over previous channels of marketing and communication. Today, the consumers set the rules, assuming the role of business professionals themselves and thus transforming the entertainment industry. This book will be a business-minded examination of the evolving trends in media, how they will affect businesses and how to plan for a future that revolves increasingly around the demands of the consumer. It will also offer an 'insight' at the end of each chapter, which will act as a concise synopsis of the practicalities discussed in that chapter.
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- All our books are brand new and are supplied to us per order from their publisher
- Please allow approximately 4-7 working days for delivery (longer for rural)
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Shipping & pick-up options
| Destination & description | Price | |
|---|---|---|
| For one or more items | $2.95 | |
| Second or more items - combined delivery | $0.00 | |
| Shipping more than one item | No extra charge | |
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Futuretainment
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southernskies
99.8% positive feedback( 44152