BRAND NEW Please allow 4-7 working days for delivery This item is shipped from our NZ warehouse

Purple Cow: Transform Your Business By Being Remar by Seth Godin

ISBN: 9780141016405 PUBLISHER: Penguin Books Ltd FORMAT: Paperback PAGES: 160 PUBLICATION DATE: 24.02.2005

DESCRIPTION: You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

• Orders after Monday 12th cannot be guaranteed for Christmas
• Dispatch warehouse is closed from 12pm 23rd Dec - Friday 6th Jan
• If using business address pls use PO Box as do not use courier