This listing closed and did not sell. The item has been relisted.
- Browse for similar listings in Management & leadership
- View the relisted item
Other listings you might like
Description
This item has FREE SHIPPING to any address in NZ
NOTE: A handling time of 2-4 business days applies for all orders. Once shipped, delivery takes 1-5 working days.
Digital Marketing
Condition: BRAND NEW ISBN: 9781292077611 Author(s): Dave Chaffey Format: Paperback Year: 2015 Edition: 6th Revised edition Publisher: Pearson Education Limited Dimensions: 268 x 0 x 198 (w x l x h) Pages: 728
BUYER OFFERS: We are a retail store with set pricing and unfortunately we can't fulfil any requests to sell items for less than the listed price.
Description: 'I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too. This is why we use it on our postgraduate practitioner programmes - where we actually buy the book for the students as we believe it is that important. No other text comes close and literally thousands of our graduates have benefitted from it in their subsequent careers: written by the specialist for the specialist.'David Edmundson-BirdPrincipal Lecturer in Digital MarketingManchester Metropolitan University Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world. Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook. Dave Chaffey is a digital marketing consulta
Details
Shipping & pick-up options
Destination & description | Price per item | |
---|---|---|
Free shipping within New Zealand | Free |
Seller does not allow pick-ups
Payment Options
Pay Now, NZ Bank Deposit