This item has FREE SHIPPING to any address in NZ

NOTE: Item will ship from our Australian warehouse. A handling time of 2-4 business days applies for all orders. Delivery will then take 3-7 working days.

One Hundred Thoughts About Corporate and Brand Identity: Design by Thinking

Condition: BRAND NEW ISBN: 9781864706659 Author(s): Ken Cato Format: Hardcover Year: 2016 Publisher: Images Publishing Group Pty Ltd Dimensions: 150 x 15 x 235 (w x l x h) Pages: 128 Series: Design by Thinking

BUYER OFFERS: We are a retail store with set pricing and unfortunately we can't fulfil any requests to sell items for less than the listed price.

Description: This volume offers 100 observations into pivotal points in creating or developing the ideas that drive corporate and brand identity. In a world where computer graphics provide a more professional finish to both good and bad design, the distinguishing factor is the strength of the core idea. This volume offers 100 observations into pivotal points in creating or developing the ideas that drive corporate and brand identity. This full-colour book will delve into the principles, theory and design processes that help generate movement from the germination of a concept to the genesis of a well-known and recognisable design of a brand or corporate identity. AUTHOR: Dr Kenneth W Cato AO is an Australian designer with an international reputation. He is Chairman of Cato Brand Partners, established in Melbourne in 1970 and with partner offices in 20 cities across the globe. As a graphic designer, his work has earned him an international reputation and encompasses all facets of corporate and brand management and design. He has won numerous international and Australian design awards, and his work is represented in museums and galleries throughout the world. He is a long-standing member of Alliance Graphic Internationale and is a past AGI President (1997-2000). The world's largest student design conference was founded by Ken Cato in 1991; agIdeas International Des