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Essential Guide to Marketing Planning by Wood, Marian Burk

ISBN: 9780273773634 PUBLISHER: Pearson Education Limited FORMAT: Paperback PAGES: 328 PUBLICATION DATE: 15.07.2013 DIMENSIONS: 24.4 x 18.9 x 1.6 centimetres 1.4 pounds

DESCRIPTION: Essential Guide to Marketing Planning 3e takes the reader step-by-step through the process of developing a creative, effective marketing plan for any product. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach offers practical guidance on how to research, prepare and present a great marketing plan. This text includes examples of marketing in action from well-known organisations, practical exercises to allow the reader to apply their knowledge and case studies with questions to reinforce understanding of the concepts and strengthen planning skills.

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