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The Long Term Starts Tomorrow Author: Nigel Lake

ISBN: 9780992360603 Format: Paperback Number Of Pages: 196 Published: 1 October 2014 Country of Publication: AU Dimensions (cm): 23.4 x 15.3 x 1.5 Description: Over the last thirty years, corporate fortunes have been made and lost more dramatically than ever before. The most valuable businesses were invented in college dorms and shabby garages, and didn't even generate revenues let alone profits in their early years. Trillion dollar industries were created right under the noses of then market leaders, who had almost no idea what was happening. Freshman became billionaires faster than their elders could ask the way to the executive suite. Meanwhile, the world has witnessed the greatest financial crisis in a century, and three quarters of a billion people are now saddled with some of the largest national debts the world has ever seen.

With leading companies armed with the most sophisticated financial analytics ever developed, and supported by a new breed of executive coach in the form of management consultants, how could this ever have happened? If the free market was really so effective, how could so much relative value be created or destroyed so rapidly? And if companies were really focussed on shareholders' long term interests, how could global leaders miss such big opportunities or squander...

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