Big is beautiful! If you have always wanted thicker fuller hair, then this is the stuff dreams are made of. Big it up! Volume Shampoo starts building in strength, thickness and volume from the minute it lathers up. Using an amazing combination of natural ingredients, its light weight formula is perfect to use on even the finest of hair. Your hair is left looking and feeling thicker, stronger and with lots of body and bounce; it truly is the answer to all your dreams. You can use Big it Up! every day, and it’ll never leave a build-up or make your hair feel too soft. Just work it into wet hair, give it a little massage through, rinse and repeat if you need to. Use a touch of Plump it Up! Volume Conditioner afterwards, and wait for everyone to notice. Keep Big and Bouncy!