New homepage design
Why have you changed the homepage?
We wanted to make the homepage more useful and get the ‘good oil’ closer to members. Now, if you're logged in, you'll have direct access to your Watchlist, Favourites, recent searches and recently viewed listings, as well as a wide range of other content from across Trade Me.
It wasn’t broken, why change it?
We pride ourselves on providing awesome online experiences for our members and our data was telling us that the homepage wasn’t meeting our members’ needs. We thought we could make it better.
What are the key features of the new design?
We’re doing a lot more curation and helping members discover more interesting stuff via the homepage. For starters you can see:
- quick access to highly used features such as your Watchlist, Favourites, recent searches and recently viewed listings.
- more interactivity for tablet users with the ability to swipe for more listings.
- the foundation for us to continue offering more personalised and relevant content.
What’s happened to Homepage Feature?
Our new homepage design showcases Super Feature listings on the homepage, in place of listings with Homepage Feature.
The good news is that Super Feature actually costs less than Homepage Feature for most of the categories it is available in. (It is $19 in General Items categories, however there are a few categories with different prices e.g. Business, farming & industry – $89, lounge suites – $29).