This pink ph holder sits against the power point to keep your ph off the floor etc whilst it is charging. You wrap your ph cord around the holder so you don't trip over it or if it is charging on a higher power point there is no cord hanging down for little ones to pull on. It is brand new,made in Italy of plastic and the shop price is $15.90. Please check out my other listings as having a big clean - out / down - sizing so more things are being added all the time.