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Persuasion and Influence Author: Bruce Hilliard

ISBN: 9781921606663 Format: Paperback Number Of Pages: 250 Published: 20 March 2010 Country of Publication: AU Dimensions (cm): 23.500 x 19.000 Description: The way people persuade or influence others is about to change forever.

This book moves away from the traditional hit-and-miss methods of persuasion, but applying real science to this fundamental business and life skill. From a business perspective, the very practical process described in this book allows anyone to rapidly create a truly persuasive message, that is very easy to understand, and highly influential. Because this proven methodology can be used to create very real business success, it will become essential reading for leaders, managers, marketers and salesmen.

Additionally, the techniques described in this book can be used for almost any endeavour. For instance, you can apply these easy-to-use techniques to develop a winning presentation for a multi-billion dollar contract, or you can use the same types of approach to communicate more effectively with your spouse.

This is the power of the universal principles described in this book.

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