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This is an iconic circa 1897 original French vintage poster created to promote a biscuit called Le Petit Ecolier (The Little Student). It depicts the traditionally clothed French schoolboy eating his favourite biscuit made by the Lefèvre-Utile (LU) Biscuit Company. That same biscuit is still being produced to this day.
This poster was printed using stone lithographic plates.
Very solid black wooden frame.
Very good condition, some small scratches on the poster as per the photos.

Over-all Dimensions 180cm x 124cm

Purchased from one of Australia's foremost vintage poster dealer, Antonio Ruggerino for AU$1,932.50 (unframed) and comes with a certificate confirming it is an original.

Lefèvre-Utile was founded in Nantes, France, in 1846 by Jean-Romain Lefèvre. Originally he sold biscuits from the English factory Huntley & Palmers and then he began his own production. The name LU comes from Lefèvre and his business partner and wife, Pauline-Isabelle Utile. Their initials were first utilized by Alfons Mucha for an 1897 calendar ad for the Lefèvre-Utile Biscuit Co. That same year the company hired Firmin Bouisset to create a poster ad. Bouisset, already noted for his work for the Menier Chocolate company, created Petit Écolier ("the Little Schoolboy") which incorporated the LU initials. Bouisset's poster was used extensively and the image was embossed on the company's Petit Beurre line of biscuits. Within a few years, the success of the logo resulted in the company becoming known as LU.

Pick up is just off the motorway in Manuwera, Auckland or will deliver around Auckland for $75. Please ask for delivery cost to other destinations.

$1 start, no reserve, no buy now so chance to grab a bargain! Please read the questions and answers for this listing.
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  • Seller allows pick-ups
  • Seller location: New Plymouth, Taranaki, NZ

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    Cash, NZ bank deposit