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As part of Auckland Cup Week, Saatchi & Saatchi Design Worldwide has transformed a life-size fiberglass horse to be auctioned in support of our chosen charity; TYLA Youth Development Trust.

By A Nose

The value of a race horse is in its nose - the first part of the horse to cross the line.


Auckland Cup Week is fast-approaching and Ellerslie is taking it to the streets!

As the country's best horses and jockeys get geared up for Auckland Cup Week and racings ultimate titles, 18 life-size white horses have been transformed into exquisite works of art by 18 interesting kiwis as part of the Resene Fastest Art Exhibition. This journey replicates that of 18 thoroughbred horses in the $2.2 million Telecom New Zealand Derby at Ellerslie; with each horse having spent the past few months racing against other talented horses in a bid to qualify for a starting spot in New Zealand's richest race on March 5th 2011.

The horse is 229cm long, 50cm wide and 208cm in height. It weighs 52kg and is mounted onto two transparent bases (one for the front hoofs and one for the back) so they stand independent of other aids.

With a high gloss black finish and 24 ct gold plated nose, By A Nose is hard to miss.


Charity: TYLA Youth Development Trust

TYLA works within local communities in New Zealand to deliver tailor-made programmes that help inspire 'at risk' youth to turn their lives around.
Our ambition is to identify youth who are at risk of getting on a pathway to crime, and to intervene before their wayward journeys take them too far.

Design team: Saatchi and Saatchi Design Worldwide

We believe when armed with an insightful, rich idea, nothing is impossible. An integrated design resource within the Saatchi & Saatchi global network, our focus is strategic insight generation and visual idea creation - ideas brought to life.
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  • Seller location: Auckland City, Auckland, NZ

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