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Bo Mercy
October 3,2004

No Mercy (2004) was a professional wrestling pay-per-view (PPV) event produced by World Wrestling Entertainment (WWE), which took place on October 3, 2004, at the Continental Airlines Arena in East Rutherford, New Jersey.[1] It was the seventh annual No Mercy event, and featured eight professional wrestling matches on the event's card. The buildup to the matches and the scenarios that took place before, during, and after the event were planned by WWE's script writers. The event starred wrestlers from the SmackDown! brand: a storyline expansion of the promotion where employees are assigned to a wrestling brand under the WWE banner.

The main event was a Last Ride match, where the objective was to place an opponent in a hearse located on the entrance stage and drive them out of the arena. WWE Champion John "Bradshaw" Layfield (JBL) defeated The Undertaker in this match to retain his title. Two predominant bouts were featured on the undercard; in respective singles matches, John Cena defeated Booker T to win the WWE United States Championship, and The Big Show defeated Kurt Angle.

Presented by THQ's WWE Day of Reckoning, No Mercy grossed over US$700,000 ticket sales from an attendance of 10,000, and received 240,000 pay-per-view buys. This event helped WWE increase its pay-per-view revenue by $6.2 compared to the previous year.

The event featured eight professional wrestling matches that involved different wrestlers from pre-existing scripted feuds, plots and storylines. Wrestlers portrayed either a villainous or fan favorite gimmick as they followed a series of events which generally built tension, leading to a wrestling match. All wrestlers were from the SmackDown! brand – a storyline division in which WWE assigned its employees to a different program, the other being Raw.


John "Bradshaw" Layfield as WWE Champion
The main event featured WWE Champion John "Bradshaw" Layfield (JBL) defending the title against The Undertaker in a match where t
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  • Seller location: Wellington City, Wellington, NZ

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