Dan McGlashan’s Understanding New Zealand is the long-awaited demographic analysis of the full breadth of the people of Aotearoa.

Across 58 chapters, this book tells you which Kiwi demographics voted for which parties in the 2017 and 2014 General Elections, how strongly those demographics supported each party and how that appears to be changing across time.

Compiling the data from the Electorate Profiles index on the New Zealand Parliament website into a correlation matrix, Understanding New Zealand discusses the various interrelations between age, income, sex, education, occupation, industry, ethnicity, religion, tenure of dwelling, how the North Island compares to the South and even tobacco smoking habits.

Moreover, the correlations between all of these things and party voting habits are also discussed, allowing for a comprehensive view of the political psychology of the New Zealand people and its subgroups.

Over 11,000 correlations were examined in the writing of Understanding New Zealand, allowing McGlashan to bring enlightenment to any Kiwi with an interest in sociology, psychology, anthropology or politics.

Black and white interior, 340 pages. Shipped to you directly from our warehouse in Nelson.

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