Asahi Super Dry and ASICS Tiger have collaborated to create a limited-edition, custom sneaker collection to mark Asahi Super Dry’s 30th anniversary.

With only 30 pairs of sneakers produced – mirroring the 30 years of Asahi Super Dry – this is anticipated to be one of the most coveted sneaker releases of 2017.

Brought to life on Asics Gel Lyte III sneakers, the collection features five designs which represent and celebrate the Asahi brand, history and lifestyle.

Four designs pay homage to Asahi’s signature range, referencing the Silver Can and the Black Asahi Super Dry Box in a dark pallet of greys and blacks with eye-catching red accents. The fifth design, Minka, represents traditional Japanese housing and features a lighter pallet of tan and taupe with contrasting black laces.

Each design is fitted with custom features including laser etched Asahi logo lace lock sets, interchangeable lace sets, dust bags and limited-edition packaging.

The winner of this auction will receive 5 x pairs of sneakers to make up a full collection in a MEN'S US SIZE 9: 1 x Tan/Tan Premium GL-III 1 x Alumunium/White NZ GL-III 1 x Carbon/Black NS GL-III 1 x Dark Grey/White Retro GL-III 1 x Grey/White Retro GL-III

All proceeds from the auction will be donated to the NZ Red Cross.

**Payment to be made directly to the NZ Red Cross.