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How we helped Flight Centre’s enquiries increase by 68%

In the two weeks leading up to Christmas, Flight Centre challenged their digital advertising agency, FCB New Zealand, with a seemingly impossible task to increase travel enquiries by 20% and bookings by 10%. The answer came with our extensive collection of first-party search data.

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Data Is A Daiquiri

In the late nineteenth century American mining engineer Jennings Cox found himself in Cuba in a bit of a fix. He’d run out of gin and tonic, and guests were on their way. What he did have was some potent local rum. Which he thought he might get away serving if blended with lime juice, crushed ice and sugar. This creative innovation gave birth to the Daiquiri.

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