OWN A PIECE OF SCANDAL!

DESIGNER DIRECT's infamous billboard is for sale, due to popular demand.

The billboard is 2400 x 1200cms, printed vinyl on corflute. As it’s the original, it has holes where it was mounted (see photo).

Like all advertising, it was designed to attract attention.

"It succeeded beyond our wildest dreams." Besides making the pages of all the regional papers, it went national, via the NZ Herald. “We couldn’t have afforded a national print campaign like that. We’ve had posts from Australia to the States. We’re very grateful to the people who engaged with us on social media & in person. Breasts are very popular in the country & even though they’ve been around for a while now, they still manage to attract a lot of attention.”

Check out the media coverage here: http://www.stuff.co.nz/business/87453571/Retailers-raunchy-billboard-in-Bulls-to-be-taken-down

Scroll down to the comments – they represent a broad spectrum of opinion!

http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=11766088

To prove that they are 'equal opportunity objectifiers' their current billboard features a male chest, promoting the fictional fragrance, 'Equality'.

“Yes, it’s true. There is no Equality in the fragrance industry. We’d like to change that.”

http://www.stuff.co.nz/business/small-business/88777957/Bulls-retailer-recreates-busty-billboard

The new billboard has drawn a rather pornographic response from one resident, who posted on their Facebook page.

Join the conversation on http://www.facebook/DesignerDirectBulls

The winner of this auction will also receive a voucher for a free pair of SERENGETI X-RAY SPECS!

Ok, they’re not really X-Ray specs but they are the world’s best driving glasses. RRP $500 - $750.

DESIGNER DIRECT price: $229 - $299. Winner chooses their own style.

50% of proceeds from this auction will go to the RSPCA and/or Bulls Kindergarten Fair Playground fund.

http://www.designerdirect.co.nz