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Description
McDonalds Author: Cath Senker
Product Details: ISBN: 9780750292559 Format: Hardback Pages: 32 Dims (mm): 223 x 276 Pub Date: 11-06-15 Pub Country: United Kingdom Condition: NEW
Description: Find out how McDonald's grew from one restaurant to become the globe-dominating chain it is today. It looks at some of the brightest business minds behind McDonald's meteoric rise, the development of the company's most famous products, from the Big Mac to the Happy Meal and reveals the marketing and PR strategies that have built McDonald's the powerful brand it is today. From marketing alliances to the company's attempts to counter its critics, this is a fascinating look at McDonald's, and at the fast-food industry as a whole. Big Brands is the perfect series for budding entrepreneurs who want to find out what goes on behind the scenes of the world's biggest companies. Ideal as a leisure read to accompany Business Studies GCSE or A Level, or for cross-curricular biography and literacy work at KS2.
- Proud to be a NZ based bookseller and employer since 1999
- All our books are brand new and are supplied to us "per order" from their publisher
- Please allow approximately 5-7 BUSINESS DAYS for delivery (longer for rural)
Details
Shipping & pick-up options
Destination & description | Price | |
---|---|---|
For one or more items | $3.90 | |
Second or more items - combined delivery | $0.00 | |
Shipping more than one item | No extra charge |
Seller does not allow pick-ups
Payment Options
Four fortnightly interest-free payments.
Pay Now, NZ Bank Deposit