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Keep It Simple: The Early Design Years of Apple

Description: Keep it Simple is the authentic story of the collaboration between Steve Jobs and Hartmut Esslinger, which began in 1982. The result of this partnership between entrepreneur and designer is of historic dimensions: Steve Jobs was the first to make Strategic Design the core of Apple's Business Strategy. By this, Apple grew from an originally technology focused company into one of the world's most successful, global brand, and this was achieved by creating and delivering innovative and intelligent products designed for humans like you and me.

Condition: BRAND NEW ISBN: 9783897904071 Author(s): Hartmut Esslinger Format: Paperback Language: English Year: 2013 Publisher: Arnoldsche Verlagsanstalt GmbH Pages: 296

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