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Design Elements: Understanding the Rules and Knowing When to Break Them

Author: Timothy Samara

isbn: 9781592539277



The book covers all the design fundamentals from working with grids, color application, typography, imagery and how to put it all together. Expansion and new material includes: -Composition/layout, visual hierarchy, -Form and composition in relation to concepts and meaning -Color psychology and narrative -Color coding -Reference palettes for time periods, cultures, and businesses -Special color and printing techniques -Combining type styles, editorial text setting issues, plus -Web-related type style and hierarchy issues -Strategies for using photography; design drawing; medium and meaning; pictorial and non-pictorial -image-making options; semiotics, symbolic and metaphorical image use; type as image -Making type and imagery work better together -Finding flexibility in design systems -The design process, from creative concept development and practical work-flow standpoints...-..



This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together? Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.



2014 Paperback 320 pages

As-new and unread

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