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9781592537402

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Typography Essentials
by Saltz, Ina

ISBN: 9781592537402
PUBLISHER: Rockport Publishers
FORMAT: Paperback
PAGES: 208
PUBLICATION DATE: 1.09.2011
DIMENSIONS: 25.15 x 21.59 x 1.52 centimetres 1.6 pounds

DESCRIPTION:
Typography Essentials is a practical, hands-on resource to distill, organize, and compartmentalize--but not to oversimplify--the many complex issues surrounding the effective us of typography. It is for designers of every medium in which type plays a major role.A deep understanding of letterforms and knowledge of the effective use of letterforms can only be obtained with constant observation and experimentation; it evolves over a lifetime of design practice and study. This book is intended to advance the progress of designers seeking to deepen their typographic expertise; it is organized and designed to make the process enjoyable and entertaining, as well as instructional. This book is divided into four easy-to-use sections: The Letter, The Word, The Paragraph, and The page. Each of the 100 principles has an explanation and examples representing the principle in action.

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