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9788416504169

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Logo Decode
by Shaoqiang, Wang

ISBN: 9788416504169
PUBLISHER: Promopress

PAGES: 240
PUBLICATION DATE: 10.04.2016
DIMENSIONS: 28.5 x 21 x 2.5 centimetres

DESCRIPTION:
Branding and visual identity in business can be a powerful marketing tool and logo is an absolute essential. It not only plays an important role in presenting the philosophy of a company, but also attracts the consumers by its particular form. Logo Decode focuses on "how a logo comes into being," taking you through some of the decisions designers made and why they made them. It will be a invaluable guide for people engaged in graphic design and marketing, and even brand owners.

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