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The Total Package by Thomas Hine

Evolution and Secret Meaning of Boxes, Bottles, Cans, Tubes and Other Persuasive Containers

By the author of Populuxe. This text explains how manufacturers play with the consumer's mind in an attempt to sell day-to-day products such as soap and breakfast cereal, each product sitting on a supermarket shelf having been carefully designed to promote instant desirability.

Hardback, 1995, 285 pages, very good condition

FREE Fidget Spinner of your favorite color (Black, White, Red, Blue, Green, Yellow) if you win five aabooks auctions or spend over $50. Please click here to ask a question
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