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Throughout history certain forms and styles of dress have been deemed appropriate - or more significantly- inappropriate - for people as they age. Older women in particular have long been subject to social pressure to tone down- to adopt self-effacing- covered-up styles. But increasingly there are signs of change- as older women aspire to younger- more mainstream- styles- and retailers realize the potential of the grey market. Fashion and Age is the first study to systematically explore the links between clothing and age- drawing on fashion theory and cultural gerontology to examine the changing ways in which age is imagined- experienced and understood in modern culture through the medium of dress. Clothes lie between the body and its social expression- and the book explores the significance of embodiment in dress and in the cultural constitution of age.Drawing on the views of older women- journalists and fashion editors- and clothing designers and retailers- it aims to widen the agenda of fashion studies to encompass the everyday dress of the majority- shifting the debate about age away from its current preoccupation with dependency- towards a fuller account of the lived experience of age. Fashion and Age will be of great interest to students of fashion- material culture- sociology- sociology of age- history of dress and to clothing designers....
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