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The Patron's Payoff
Author: Jonathan K. Nelson

ISBN: 9780691161945
Format: Paperback
Number Of Pages: 234
Published: 11 October 2013
Country of Publication: US
Dimensions (cm): 25.4 x 17.81 x 1.37
Description:


In The Patron's Payoff, Jonathan Nelson and Richard Zeckhauser apply the innovative methods of information economics to the study of art. Their findings, written in highly accessible prose, are surprising and important. Building on three economic concepts--signaling, signposting, and stretching--the book develops the first systematic methodology for assessing the meaning of art patronage and provides a broad and useful framework for understanding how works of art functioned in Renaissance Italy.

The authors discuss how patrons used conspicuous commissions to establish and signal their wealth and status, and the book explores the impact that individual works had on society. The ways in which artists met their patrons' needs for self-promotion dramatically affected the nature and appearance of paintings, sculptures, and buildings. The Patron's Payoff presents a new conceptual structure that allows readers to explore the relationships among the main players in the commissioning game--patrons, artists, and audiences--and to understand how commissioned art transmits information. This book facilitates compari...

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