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Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards- this kit will give you a practical tool to: *Reveal your brands motivations- how it moves in the world- what its trigger points are and why it attracts certain customers *Forge relationships with the myriad stakeholders that affect your business *Empower your team to access their creativity and innovate with integrity Readers will use this tool over and over again to inform and enliven brand strategy- and to create resonant and authentic communications. For more information visit http://www.archetypesinbranding.com....