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The evolution of Chinese design and the major shift in the culture of creativity in a post-Mao China.China is on the verge of a design revolution. A third generation of the Peoples Republic of China that came of age during Chinas opening up period of the 1980s now strives for fame- fortune- and self expression. This generation- workers in their thirties and forties- has more freedom to create -- and to consume -- than their parents or grandparents. In Chinas Design Revolution- Lorraine Justice maps the evolution of Chinese design and innovation.Justice explains that just as this third generation (post-Revolution- post--Cultural Revolution) reaches for self-expression- Chinas government is making massive investments in design and innovation- supporting design and creative activities (including design education programs- innovation parks- and privatized companies) at the local and national levels. The goal is to stimulate economic growth -- and to establish China as a global creative power. Influenced by Mao and Confucius- communism and capitalism- patriotism and cosmopolitanism- Chinas third generation will drive the culture of design and innovation in China -- and maybe the rest of the world.Justice describes and documents examples of Chinese design and innovation that range from ancient ceramics to communist propaganda posters. She then explores current award-winning projects in media- fashion- graphic- interior- and product design; and examines the lifestyle and purchasing trends of the fourth generation- now in their teens and twenties. Chinas Design Rev... Please click here to ask a question
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