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Paul Rand (1914-96) was a pioneering figure in American graphic design. Adopting what he called a problem-solving approach- he drew on the ideas of European avant-garde art movements such as Cubism- Constructivism and De Stijl- and synthesized them to produce his own distinctive graphic language. As an art director- teacher- writer and design consultant to major companies including IBM- Oliveti and Ford- he was a major force and influence in the field of graphics and visual communication and enjoyed a committed following. Rands career spanned almost seven decades and numerous chapters of design history. Rands own books are solidly thematic- whereas this definitive collection of his key published and proposed works is medium-driven. It explores the full range of his advertising- publishing and corporate identity work. The distinguished Swiss graphic designer Armin Hofmann- who taught with Rand at Yale University- contributes a foreword; George Lois- one of the most eminent figures in advertising and a follower of Rand- writes an inspiring introduction; and Jessica Helfand- one of Rands former Yale students and a highly respected design writer- has captured his educational achievements in a lively concluding essay.... Please click here to ask a question
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