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Why- in spite of widespread designers obsession with amazing bicycle concepts- bicycles still essentially adhere to traditional classic form? Why- in spite of countless car makes and models- the underlying car meta-form- is basically the same? On the other hand- why does our understanding of the word chair allow an extreme latitude of form variety? Why do kitchen appliances such as mixers and toasters- insist on retaining a specific form for each assigned function? These are some of the questions this book answers. The Form of Design is the first all-encompassing book about the visual language of man-made products. It explains how mass produced objects evolve over time and what made them change. Form evolution behaves in a similar way to language evolution and to some extent- even to natural evolution. In the book the author materializes the governing rules of form evolution by means of 14 case studies. These case studies encompass a diversity of product families such as smart phones and bicycles- coffee machines and chairs- TV screens and cooling fans- accompanied by charts and numerous illustrations that illuminate and elucidate the evolutionary processes involved.This book is not a historical review of thousands of years of evolution of man-made tools- artifacts and objects; it specifically focuses on recent- present and future trends. The accumulated cultural- cognitive science and design research knowledge is dealt with in part 1. Part 2 lay down the authors concepts of form. Then Part 3- the mainstay of the book (occupying about two thirds of the content)- is devoted... Please click here to ask a question
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