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Cool Shades provides the first in-depth exploration of the enduring appeal of sunglasses in visual culture- both historically and today. Ubiquitous in fashion- advertising- film and graphic design- sunglasses are the ultimate signifier of cool in mass culture; a powerful attribute pervading much fashion and pop cultural imagery which has received little scholarly attention until now.Accessible and highly engaging- this book offers an original history of how sunglasses became a fashion accessory in the early twentieth century- and addresses the complex variety of meanings they have the power to articulate- through associations with vision- light- glamour- darkness- fashion- speed and technology in the context of modernity.Cool Shades will be of great interest to students of fashion- design- visual and material culture- cultural studies and sociology- as well as general readers fascinated by this iconic fashion staple.... Please click here to ask a question
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