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From Rag Trade to Mag Trade by Annah Stretton

The Business of Annah Stretton

Annah Stretton founded her fashion empire on a Waikato dairy farm in the early 90s. Within a year, she had turned over her first million dollars.

This book takes a fascinating glimpse into the life of one of NZ's most successful female entrepreneurs and dedicated philanthropists.

With passion, determination and sheer hard work, Annah grew Stretton Clothing Company Ltd into a $10 million a year business, with 30 retail stores in NZ and a growing global market for her highly desirable clothing collections.

Then a snap decision to purchase a floundering business magazine ignited her passion for a completely new industry - publishing. It only took a few months before her drive and creative flair resurrected 'Her Business' magazine and turned it into NZ's fastest growing business title.

Not only a gripping personal story, this book is a valuable reference for design students, small to medium business owners, working mothers, event organisers and budding philanthropists - with tips on everything from working through the design process, opening a store, franchising, dealing with agents, and improving organisational skills to arranging charity events, mentoring, entering competitions and surviving life in the public eye.

Paperback, 2007, 279pages, very good condition,

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  • Seller location: North Shore, Auckland, NZ

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