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How to Run a Values-Led Business and Make Money Too
By Ben R. Cohen, Jerry Greenfield

Ben & Jerry's Homemade, Inc., has done more than win the tastebuds of America -- it has earned the admiration of Wall Street and established a model for business owners and employees eager to earn profits without compromising their principles. In Ben & Jerry's Double-Dip, Ben Cohen and Jerry Greenfield offer the ultimate insider's guide to creating a values-led business that makes money while benefiting the entire community. Using examples from their own company as well as a host of others, these renowned innovators reveal:

How your commitment to worthy social causes will result in unprecedented customer and employee loyalty -- and increased profit
Practical advice on everything -- from hiring employees to choosing suppliers
Nuts-and-bolts information on values-led finance, retailing, and human resources

Paperback, 1998 , 300 pages, very good condition

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  • Seller location: North Shore, Auckland, NZ

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