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Description
You are a Brand! Author: Catherine Kaputa
Product Details: ISBN: 9781857885804 Format: Paperback Pages: 272 Dims: 150 x 150 Pub Date: 18-10-12 Pub Country: United Kingdom Condition: NEW
Description: UPDATED THROUGHOUT AND FEATURING TWO BONUS CHAPTERS Today's hottest business concept meets the realities of the modern workplace. You Are a Brand! delivers 10 key personal brand strategies that aren't taught in business school-or anywhere else. Like a personal branding coach right by your side, Catherine Kaputa reveals the inside secrets of Madison Avenue product branding and applies these tried-and-true principles and techniques to a dynamic new strategic branding process for individuals. You Are a Brand! highlights the self branding odysseys of savvy professionals who have repositioned their experience and talents in pursuit of the corner office and budding entrepreneurs launching their own business ventures-all from the personal brand strategist and executive coach who helped them achieve their success.
*** PLEASE NOTE - This item is shipped from our Australian branch, please allow 6-9 days for delivery ***
Details
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