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Digital Business and E-Commerce Management by Chaffey, Dave

ISBN: 9780273786542 PUBLISHER: Pearson Education Limited FORMAT: Paperback PAGES: 712 PUBLICATION DATE: 29.08.2014 DIMENSIONS: 26.4 x 19.9 x 2.6 centimetres 3 pounds

DESCRIPTION: This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

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