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From Selling to Co-Creating

Description:
A groundbreaking book that identifies the current and future trends in sales, based on more than one hundred interviews with senior sales executives and sales experts from the corporate industry and academia across central Europe, the United Kingdom, and the United States.This book poses the question: What if there was a way that sales forces could help their organization to stay ahead of the competition and innovate? Many organizations featured in this book find ways to do just that. Learn more about their practices, methods, and how they prepare themselves for the future.Includes a visual framework, cases, and tools to use in your own organization.

Condition: BRAND NEW
ISBN: 9789063693510
Author(s): Regis Lemmens
Format: Paperback
Year: 2014
Publisher: Bis Publishers
Pages: 255

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