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Description
50 Management Ideas You Really Need to Know Author: Edward Russell-Walling
Product Details: ISBN: 9781847240095 Format: Hardback Pages: 208 Dims (mm): 170 x 200 Pub Date: 03-04-08 Pub Country: United Kingdom Condition: NEW
Description: The fourth title in the Quercus Ideas You Really Need to Know series demystifies the management concepts that any budding entrepreneur would want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's Product/Market grid, the 4Ps, Boston Matrix), expand on management ideas (branding, outsourcing, supply and demand) and cover the latest commercial concepts from the online world.
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50 Management Ideas You Really Need to Know
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