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Superb Tips and Tricks for Managing Your Customer Information
By Debbie Mayo-Smith
Businesses regularly lose valuable information about their customers because they don't have, or don't make the most of their customer database. Superb Tips and Tricks for Managing Your Customer Information will help you mine your customer database to extract the information you need to release hidden profits. This book will be worth its weight in gold to your business! If you already have a database, this book will show you how to clean, consolidate, manipulate and streamiline your customer information so you can use it for what really matters to your business - growing sales! Packed with real-world examples and simple-to-follow screen shots, Superb Tips and Tricks for Managing Your Customer Information gives you the tools you need to: Plan and develop your customer database requirements; Make better use of everyday database and email software; Get the information you want out of your database; Develop profitable marketing, business development and customer service campaigns. Superb Tips and Tricks for Managing Your Customer Information will be one of the most valuable purchases you ever make for your business!

Paperback, 2004, good condition

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