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Cases in Alliance Management: Building Successful Alliances

Description:
The Ivey Casebook Series is a co-publishing partnership between SAGE Publications and the Richard Ivey School of Business at The University of Western Ontario. Due to their popularity in more than 60 countries, approximately 200 new cases are added to the Ivey School of Business library each year. Each of the casebooks comes equipped with instructorAEs resources on CD-ROM. These affordable collections will not only help students connect to real-world situations, but will benefit corporations seeking continued education in the field as well. Drawn from best practices, this casebook provides a practical road map and real-life case studies to help students develop the necessary skills to design, negotiate, and manage domestic and international alliances. Editors Jean-Louis Schaan and Michessl J. Kelly have organized this book around the four major phases in the alliance formation and management processustrategic rationale, partner selection, negotiation, and implementation. Key Features: ''''Offers best practices in alliance management: Students are provided with state-of-the-art research findings and best practices about alliance management so that they have both a comprehensive understanding of alliance management challenges and practical ideas as to how managers approach them. Up-to-date references provide readers with the latest thinking and research. ''Provides flow charts for each phase of the alliance process: The material presented in the text provides a context for assessing the value of alliances to a business and its ability to pursue them. Step-by-step frameworks help students analyze each of the phases in the alliance process and develop their analytical skills. ''Presents a diverse array of real-life case studies
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