Listing Detail Tabs

This item has FREE SHIPPING to any address in NZ

NOTE: A handling time of 2-4 business days applies for all orders. Once shipped, delivery takes 1-5 working days.

Zombie Loyalists

Description:
Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls 'Zombie Loyalists,' fervent fans that help companies massively increase their customer base, brand awareness, and most importantly, revenue. After all, why should you have to tell the world how amazing you are if you can have your existing customers do it for you? Imagine an army of customers who will do your PR, marketing and advertising, without being asked, each and every time they give you their money. These are Zombie Loyalists. They are ready to buy what you sell, respond to your email offers and demand that their friends to do the same.

So how do you get this rabid following? There's been a lot of lip service given to customer loyalty over the past few years, but most companies still don't realize that a points program or a slew of untargeted emails simply won't do it. With so many products and platforms to choose from, amazing customer service is the only differentiator that will truly put you ahead of your competition. Looking at exceptional companies like the Ritz Carlton, Amazon, and Starwood Hotels, as well as smaller businesses to turn their customers into Zombie Loyalists, he shows how you can create your own customer army.

Condition: BRAND NEW
ISBN: 9781137279668
Author(s): Peter Shankman
Format: Hardcover
Language: English
Year: 2015
Publisher: Palgrave Macmillan
Pages: 256

BUYER OFFERS: We are a retail store with set pricing and unfortunately we can't fulfil any requests to sell items for less than the listed price.

About Us:
The Nile New Zealand is your one-stop location for books, movies & music.

Over 7 million items to choose from; Great prices; free shipping anywhere in New Zealand; 1 working day responses to any email queries;
There were no answered questions or comments placed on this listing.
Your question and answer privileges have been disabled.
You must log in to view questions and answers on this listing. We recommend reading questions before you make any purchases.
You must log in to ask or answer questions posted. We recommend reading questions before you make any purchases. Available only to approved bidders. You must be an authenticated member to ask questions Find out more about becoming authenticated. Your account is in debt Your current account balance is You must credit your account to use this feature.
Firearms licence #
Firearms licence holder name
First name is required
Last name is required
Your current account balance is Please note you will lose your question and answer privileges if your account is in debt for more than 2 weeks. Credit your account.
I confirm that I am over 18 years old.
To prevent your personal details being misused please do not put emails or phone numbers in questions. Failure to comply may result in the suspension of your account. The seller cannot add a Buy Now price once bidding has started.

Shipping options

  • Free shipping within New Zealand  
  • Store does not allow pick-ups
  • Store location: Auckland City, Auckland, NZ

Payment options

Pay Now and Afterpay include:

Buyer Protection Learn More